Everyone please welcome our two newest additions to the Team:

Colleen Darwent has joined our team as a Affiliate Manager.  Colleen brings years of affiliate marketing experience and subsequent knowledge of PPC and SEO.  Colleen managed TopBrandsMedia’s affiliate division which accounted for 60% of the overall corporate revenue.  Colleen will be working closely with our entire Revenuestreet team to grow and expand our affiliate base and overall brand.

Jeanne Menosky has joined our RevenueStreet team in our accounting department.  Fortunate for us, Jeanne comes from a background in affiliate marketing.  Jeanne worked with IDI campaigns for a few years and brings a great understanding of what it takes to maintain a positive cash flow in our business.  She has managed accounts for hundreds of advertisers and affiliates and will be a huge asset to our team.  Jeanne will be working closely with our advertisers and affiliate managers and overseeing collections for RevenueStreet.

RevenueStreet.com a division of TheMediaCrew.com an Inc500 company has announced that it will be launching its proprietary affiliate marketing solution, Effectus. (Latin for performance)  RevenueStreet has spent two years of research and development in creating a simple but powerful platform.  “We wanted to use our ten plus years of internet marketing experience and develop a superior affiliate software.  We were frustrated with having no control of the software to effectively service our affiliates and advertisers.  Our team utilized and demoed all the major affiliate software platforms in our industry and gained valuable feedback from our affiliates in developing features which will bring a tremendous value to our affiliates and advertisers, said Nick Foley CEO of TheMediaCrew.

Effectus is a powerful, feature-rich, user-friendly performance marketing software.  Built, using state of the art technology and resources, Effectus was built first and foremost with our affiliates and advertisers needs in mind.

To view Effectus simply login to a www.revenuestreet.com affiliate or advertiser account.

Pay-per-click (PPC) ads are still popular among advertisers. PPC campaigns are in high demand because advertisers get their money in their pockets only when someone clicks on an ad that advertises its products. Running a PPC campaign requires experience and a well-rounded approach. Every  approach can be a disaster or a success for you.

What subtleties should be considered when planning a PPC campaign? Previously, you need to know what happened If a random approach is used for the PPC campaign. Here you start a campaign to get visitors and you pay for the visitors, but that doesn’t guarantee a sale or lead conversion. The bottom line is, it becomes a game.

Using a good PPC Management software solution is also a key element to running successful PPC campaigns. We recommend Tracking202.

So a good approach you have to take is to find a search engine that is worthy of your PPC campaign & money. Search websites are multiplying and being launched at a fast rate , but the key to a successful campaign is to run PPC campaigns on the top 3 pay-per-click–Search engines which are Google, MSN (bing) and Yahoo.

The next step ensures that you do not choose every keyword that comes your way. Each click costs money. Go only for the keywords that can convince and seduce. Make sure that keywords that you choose also from the web surfer. Doing keyword research is very important.

The most important thing is to know and to determine the amount of money you want or can afford to pay. At the end of the day, the profits and returns are what will run your business.

PPC really works, because you receive qualified traffic and increased conversion rates. In our opinion Google AdWords is the most effective PPC engine out there.  Then MSN and Yahoo are a close second and third.

We just hired an in house PPC expert Doug Powell.  Doug will be running PPC campaigns for our RevenueStreet offers.  Please contact Doug (doug@themediacrew.com) if you’re interested in having him run PPC traffic to your offers.

We’re two weeks away from LeadsCon Las Vegas 2010 and it looks better than ever and TheMediaCrew will be heading back to Vegas.  We’re extemely excited about this show because of the all the impressive technology and software which will be there.  Our indusrty is powered by some  AMAZING software & technology and this is the show to go to.  But this is only some o f the things to see at LeadsCon.  If you are involved in any type of Lead Generation you need to go.

We pride ourselves on only developing technologies that offer our advertisers and publishers the highest quality features.

The fast evolving space of interactive internet marketing demands customized tools to achieve high performance and success. When TheMediaCrew analyzed the industry’s most commonly used tools, we found them to be inadequate & not user friendly. Since, TheMediaCrew has been developing its own proprietary software solutions which help our clients reach a maximize ROI.

Positioned on the leading edge of advertising technology, TheMediaCrew shifts, adapts, and evolves to provide consistently superior results. Why waste time with inadequate technologies? TheMediaCrew delivers the innovative proprietary solutions that help you manage your business – instead of the underlying technology. Pass your competition and secure ongoing interactive advertising success for years to come. Partner with a company that invests heavily in creating technologies to help navigate the ever-changing interactive advertising landscape.

E-mail deliverability varies by international region, with European marketers enjoying better chances of reaching consumers’ inboxes, according to Return Path’s biannual report on message deliverability.

The report found that in the second half of last year, only 80.1% of permission-based commercial e-mail in the US and Canada was delivered to the inbox. This represents a slight increase from the first half of the year.

Meanwhile, the percentage of mail delivered to the “junk” or “bulk” e-mail folders remained flat at 3% in the July-to-December time period. During the second half of 2009, 16% of e-mail messages was not delivered at all, a slight decrease from earlier in the year.

However, commercial European mailers, which Return Path studied for the first time, saw a more favorable picture, with 85% of e-mail delivered to the inbox. In Europe, only 3.6% of permission-based e-mail was sent to “junk” or “bulk” e-mail folders, while another 11% was missing or not delivered at all.

The difference between the US and Europe is due to ISPs’ approach to filtering, said George Bilbrey, president of Return Path.

“North American ISPs tend to use reputation more when deciding if an e-mail gets delivered, and European ISPs do much more content delivery filtering,” he said.

Asia Pacific outperformed both Europe and North America with 86.9% inbox placement, only 3% of e-mail sent to the bulk folder, and only 10.7% missing. Interestingly, in China, e-mails were more likely to get delivered if they were sent from within the country.

“This is not commonly the case,” said Bilbrey. “We recommend that senders who target Chinese consumers work with an e-mail provider that sends from within China.”

E-mails sent from North America to European consumers saw similar deliverability to e-mails sent there from European marketers, according to Return Path.

It all started a long long time ago in a land far far away…

Not only does he empty the trash cans, hes also our new Internet Marketing Specialist.

Doug Powell has joined RevenueStreet.com a division of TheMediaCrew, LLC, a Inc. 500.  Doug will be handling the day to day management of all RevenueStreets internal PPC campaigns as well as managing sales for TMCs telemarketing, SEO and ESP solutions.  Doug sales and internet marketing experience is tremendous.  He will add extreme value to TheMediaCrew family.

Doug has been involved in high volume lead generation for over 5 years. According to his police record Doug’s background includes high volume email marketing, PPC Campaigns, and we think we have even seen him wearing sandwich boards on street corners.

Help us welcome Doug and his hair.

RevenueStreet.com a division of TheMediaCrew, LLC, a Inc. 500 company is pleased to announce the acquisition of a majority of assets from IDI Campaigns affiliate network.
This strategic acquisition will help RevenueStreet expand it’s resources of advertisers and vendors and provide publishers with a wider array of offers and options. IDI Campaigns was founded in 2007 by Rick Wybiral and Greg Paulding, both very distinguished business professionals who saw the need for a modern network that focused on technology and quality. Rick invested numerous times in developing technologies to benefit the publisher and streamline operations. Rick’s former partner, Greg Paulding has decided to retire from the industry and pursue other ventures. “We were impressed with Rick’s established relationships, track record and contacts within the affiliate marketing community.” said Rustam Irani, COO of TheMediaCrew, LLC.

Fortunately, Rick Wybiral will be joining RevenueStreet and utilizing his knowledge and resources to continue his focus on developing long-lasting publisher and advertiser partnerships. Rick Wybiral is an accomplished internet CPA, CPC, CPL, CPS, search, online and offline sales and marketing strategist and solution oriented manager who thrives in challenging, fast paced environments where his performance directly impacts the bottom line. In addition, he has solid organizational leadership and decision-making abilities that will make an immediate contribution to our clients, publishers, operations and business development goals.

We welcome Rick Wybiral and his assets from IDI Campaign into the TheMediaCrew & RevenueStreet family.

It’s that time of year again. Affiliate Summit West is here.  We’re off to Las Vegas and we look forward to a great show.  This year we’re co-hosting the Affiliate Summit Tip-off Party at the Palms Casino.  We’ll also be exhibiting.  Please stop by our booth # 508 and say hello.  We’ll be demoing our new affiliate platform and will request your feedback.  Our new platform has been in development for almost 2 years and we’ll be launching it within 2 weeks.

RevenueStreet will be co-hosting it’s first trade show party in Las Vegas on January 18th.   The party is being co-sponsored by DoublePlayMedia, Blue Phoenix and PjNext.   The venue for the party is The Hardwood Suite at The Palms Hotel & Casino.  The Hardwood Suite is a retro-style, 10,000-square-foot suite featuring a full-size half court basketball court with regulation equipment, wall-to-wall plasma TVs and a fully operational bar. It also includes three bathrooms and a theatre-sized projection TV and lounge with plenty of room for up to 500 people.  More information available about the venue available at: http://www.palms.com/suites_villas_3.php

Admission is free to the first 500 attendees.  Please contact one of the sponsors for additional information.