Brad Boyden (Advertiser Support Specialist) and I (Rustam Irani | COO) just got back from the inaugural Affiliate Convention in Colorado. We enjoyed meeting all of the new affiliates and touching base with our current friends/clients. We would like to share some highlights from the show:
DAY 1
1. Key note was given by Kris Jones (CEO PepperJam)
a. Kris spoke about recent online marketing taxation and the Amazon tax
b. He also mentioned the importance of Affiliates and the fact that affiliates are the industry and not the advertisers. Important to focus on educating affiliates.
c. Transparency –The importance of transparency between affiliates-networks-advertisers. Keeping the communication and data (conversion rate) open.
d. Continuity Programs: Free trials.. (Acai Berry…etc) FTC is looking at regulating these.
2. Landing Page Optimization by Tim Ash (President Sitetuners.com)
a. Landing page is the key to increase conversions.
b. Changing a call to action button from green to an Orange button for call for action increased sales $3 million.
c. Crazyegg (program will track a heat map for where the mouse goes)
DAY 2
1. Opening Discussion: Peter Bordes (CEO Mediatrust)
a. Affiliate Marketing Industry
i. 1.3 billion in revenue in 2005
ii. 3.3 billion in revenue predicted in 2012
iii. Incredible growth opportunities.
b. Developed a Performance Marketing Alliance to fight regulations.
2. Social Media Marketing (few presenters)
a. Use Digg, Stumbleupon, Ning, Connect
b. Twitter can be used for Branding….Very good tool
c. Have a personal twitter and facebook account and a business one. Post relevant data and info.
d. Whatever value you give in your posting you will receive back.
e. Raven SEO Tools: http://kl.am/ to monitor traffic