Archive for February, 2010

RevenueStreet.com a division of TheMediaCrew.com an Inc500 company has announced that it will be launching its proprietary affiliate marketing solution, Effectus. (Latin for performance)  RevenueStreet has spent two years of research and development in creating a simple but powerful platform.  “We wanted to use our ten plus years of internet marketing experience and develop a superior affiliate software.  We were frustrated with having no control of the software to effectively service our affiliates and advertisers.  Our team utilized and demoed all the major affiliate software platforms in our industry and gained valuable feedback from our affiliates in developing features which will bring a tremendous value to our affiliates and advertisers, said Nick Foley CEO of TheMediaCrew.

Effectus is a powerful, feature-rich, user-friendly performance marketing software.  Built, using state of the art technology and resources, Effectus was built first and foremost with our affiliates and advertisers needs in mind.

To view Effectus simply login to a www.revenuestreet.com affiliate or advertiser account.

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Pay-per-click (PPC) ads are still popular among advertisers. PPC campaigns are in high demand because advertisers get their money in their pockets only when someone clicks on an ad that advertises its products. Running a PPC campaign requires experience and a well-rounded approach. Every  approach can be a disaster or a success for you.

What subtleties should be considered when planning a PPC campaign? Previously, you need to know what happened If a random approach is used for the PPC campaign. Here you start a campaign to get visitors and you pay for the visitors, but that doesn’t guarantee a sale or lead conversion. The bottom line is, it becomes a game.

Using a good PPC Management software solution is also a key element to running successful PPC campaigns. We recommend Tracking202.

So a good approach you have to take is to find a search engine that is worthy of your PPC campaign & money. Search websites are multiplying and being launched at a fast rate , but the key to a successful campaign is to run PPC campaigns on the top 3 pay-per-click–Search engines which are Google, MSN (bing) and Yahoo.

The next step ensures that you do not choose every keyword that comes your way. Each click costs money. Go only for the keywords that can convince and seduce. Make sure that keywords that you choose also from the web surfer. Doing keyword research is very important.

The most important thing is to know and to determine the amount of money you want or can afford to pay. At the end of the day, the profits and returns are what will run your business.

PPC really works, because you receive qualified traffic and increased conversion rates. In our opinion Google AdWords is the most effective PPC engine out there.  Then MSN and Yahoo are a close second and third.

We just hired an in house PPC expert Doug Powell.  Doug will be running PPC campaigns for our RevenueStreet offers.  Please contact Doug (doug@themediacrew.com) if you’re interested in having him run PPC traffic to your offers.

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We’re two weeks away from LeadsCon Las Vegas 2010 and it looks better than ever and TheMediaCrew will be heading back to Vegas.  We’re extemely excited about this show because of the all the impressive technology and software which will be there.  Our indusrty is powered by some  AMAZING software & technology and this is the show to go to.  But this is only some o f the things to see at LeadsCon.  If you are involved in any type of Lead Generation you need to go.

We pride ourselves on only developing technologies that offer our advertisers and publishers the highest quality features.

The fast evolving space of interactive internet marketing demands customized tools to achieve high performance and success. When TheMediaCrew analyzed the industry’s most commonly used tools, we found them to be inadequate & not user friendly. Since, TheMediaCrew has been developing its own proprietary software solutions which help our clients reach a maximize ROI.

Positioned on the leading edge of advertising technology, TheMediaCrew shifts, adapts, and evolves to provide consistently superior results. Why waste time with inadequate technologies? TheMediaCrew delivers the innovative proprietary solutions that help you manage your business – instead of the underlying technology. Pass your competition and secure ongoing interactive advertising success for years to come. Partner with a company that invests heavily in creating technologies to help navigate the ever-changing interactive advertising landscape.

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E-mail deliverability varies by international region, with European marketers enjoying better chances of reaching consumers’ inboxes, according to Return Path’s biannual report on message deliverability.

The report found that in the second half of last year, only 80.1% of permission-based commercial e-mail in the US and Canada was delivered to the inbox. This represents a slight increase from the first half of the year.

Meanwhile, the percentage of mail delivered to the “junk” or “bulk” e-mail folders remained flat at 3% in the July-to-December time period. During the second half of 2009, 16% of e-mail messages was not delivered at all, a slight decrease from earlier in the year.

However, commercial European mailers, which Return Path studied for the first time, saw a more favorable picture, with 85% of e-mail delivered to the inbox. In Europe, only 3.6% of permission-based e-mail was sent to “junk” or “bulk” e-mail folders, while another 11% was missing or not delivered at all.

The difference between the US and Europe is due to ISPs’ approach to filtering, said George Bilbrey, president of Return Path.

“North American ISPs tend to use reputation more when deciding if an e-mail gets delivered, and European ISPs do much more content delivery filtering,” he said.

Asia Pacific outperformed both Europe and North America with 86.9% inbox placement, only 3% of e-mail sent to the bulk folder, and only 10.7% missing. Interestingly, in China, e-mails were more likely to get delivered if they were sent from within the country.

“This is not commonly the case,” said Bilbrey. “We recommend that senders who target Chinese consumers work with an e-mail provider that sends from within China.”

E-mails sent from North America to European consumers saw similar deliverability to e-mails sent there from European marketers, according to Return Path.

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