Archive for the ‘Email Marketing’ Category

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09.09

Building Trust and Credibilty

As an internet marketing company, we rely heavily on our reputation to gain new clients and advertisers. A big part of building your reputation is increasing the amount of trust and credibility you or your business has in the industry. This reputation is the foundation to a successful and trusted partnership with your clients or employer. You can improve and maintain your reputation by following the 4 main trust principles outlined:

1. Integrity – This just happens to be one of our shared values. We pledge to always speak the truth and communicate openly and honestly with each other. In addition, integrity has to do with having congruency and “practicing what you preach.” Would you promote a campaign you would not run yourself?

2. Intent – What is your agenda, motive, and behavior? It is important in the online world to effectively communicate your agenda and the overall process being used to deliver the product or service.
“There are no moral shortcuts in the game of business – or life. There are basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.” Jon Huntsman, Chairman, Huntsman Capital

3. Capabilities – Are you great at what you do? Do you provide industry knowledge and skills necessary to provide value to your customer/clients? You should constantly be improving your knowledge base and skills.

4. Results – What is your Track Record? Are you providing services in the time promised? Do you have systems in place to monitor and maintain time commitments? When you can establish a positive reputation of performing and being a producer, your reputation will precede you.

Take some time and ask yourself if you follow these 4 trust principles. This process will help you recognize your own credibility and focus on areas for improvement.

By: Rustam Irani| COO| TheMediaCrew

Affiliate Marketing, Co Registration, Data, Email Marketing, Trade Shows No Comments

3

09.09

Improve Your Email Deliverability

Deliverability remains a hot topic in the e-mail realm. Every other e-mail whitepaper these days has deliverability as the theme. But what to do when you’re not in control of the delivery? How do you send a stand-alone e-mail to a rented list and guarantee your message to new prospects gets delivered? Here are a few “must-do’s” to get the best results for your next prospecting e-mail campaign:

On the creative end, sending HTML e-mails with clean and favorable coding increases response rates significantly. Also, studies show you have less than three seconds to hook a reader. Many recipients view e-mails through preview screens while others only view a message’s top portion before deciding whether to scroll down or delete your message. Design enhancement can help maximize your message and increase response.

Also, avoid spam trap words. An oldie yet a goodie — avoiding specific words in the subject line and the body copy remains critical. For example, avoid the following: “FREE”; using the dollar sign character in the subject line; multiple exclamation points; “offer” or the excessive use of “click here.”

Budget in “send time.” When planning your campaign, allow at least four days to complete delivery for best results. The major Internet service providers — Yahoo, Hotmail, AOL, etc. — have all recently clamped down on allowing too much commercial e-mail to come through. Take a page from the retention gurus and mail out over a series of days instead of hours.

Rememner, follow-up is more important than ever. Send a follow-up message to those who open your e-mail, with a new subject line and possibly a sweetened offer. Studies on this practice have proven at least a 15% increase in response to a multi-message strategy.

Spread out risk and send from multiple list sources, using a variety of ESPs to ensure success. Also, ask your list provider when these populations last received mailings, as using a list which has not been contacted for several months greatly increases your chances of causing spam complaints to ISPs or to spam watch groups.

Finally, be certain to use a centralized tracking tool to track results real-time online. This way, you’ll have visibility on opens and clicks. Many e-mail list rental vendors will have this tool. This way, you can monitor what lists remain in keeping with industry response rates as soon as they start deploying. Combined with always using reputable lists, these “must-dos” will increase the likelihood of your finding prospecting success and will help you achieve that ROI goal.

Data, Email Marketing, Trade Shows No Comments