Choosing your Niche… Assess the competition. Initially do some basic searches (maybe using the Google keyword tool & trends.google.com) to see how many people are looking for your product idea. Competition is good, to a certain extent. However, you don’t want to try selling something when there is zero competition because that pretty much means that no one is looking for it.

Colleen Darwent, Affiliate Manager RevenueStreet.com

2nd Annual Maggiano’s Christmas Party

This was the second year in a row we’ve been going to Maggiano’s for TheMediaCrew’s Christmas party. Last year proved to be a great time, so we decided to have it there again. And it did not disappoint.

Dressed up, everyone was in the spirit of Christmas when they showed up with their spouses and loved ones. The theme of our “White Elephant” gift exchange was spirits! We did have a good variety of presents including a shake weight, dvd’s, gift cards, and an egg poacher. Dinner was served family style. Huge bowls of pasta, plates of chicken and steak, and some very yummy sides. After dinner, Rustam and Nick said kind words about each and every one of us. Kim got up and tried to make a speech about how she thinks of us as her “Big Italian Family” which Rustam had to finish. I doubt there was a dry eye in the place.

All in all, this year was about family and growth. We reflected back on the hard work we all have put in and in return we have grown tremendously. We wish each and every one of you a Merry Christmas and a Happy New Year!

Fortunately, email marketing makes it easy to track your ROI.

Here are three really simple ways to track your ROI:

1. Associate specific products to each email broadcast and track their sales. This allows you to see exactly which emails help sell which products.

2. Embed hyperlinks within your emails that lead users to special landing pages on your web site where users can purchase products. This allows you to track sales specifically arising from the email.

3. Use a hyperlink in your email to connect to your general web site, where you ask customers to fill out a simple form indicating how they heard about you. This allows you to distinguish customers who find you via your emails from those who find you via other means such as search engines.

When you begin tracking your email marketing ROI, keep in mind that, like any advertising, email marketing campaigns may take several efforts to get results. Also consider more than your short-term sales results. Email marketing also serves to boost your customer loyalty, strengthen your branding, and improve new customer acquisition over the long-term.

As you consider ROI metrics, be sure to distinguish between short-term and long-term results.

William (Bill) Michelon Jr. has joined The Media Crew team as a Advertising Manager.  Bill comes from an extensive background in online and affiliate marketing.  Bill worked with Ad Relevancy for nearly 4 years and was responsible for their online media buying as well as managing client relationships and building new ones.  Bill will play a critical roll in solidifying our current advertiser relationships and developing new key relationships with top tier advertisers.  He initially will be working closely with our advertisers and affiliate managers for RevenueStreet and will eventually manage all of our key advertisers for The Media Crew.

Contact Info:

Bill Michelon
Advertising Manager
Bill@TheMediaCrew.com
Office: 727-517-3839
Cell: 941-323-9711
Fax: 727-593-9597
AIM: BillMediaCrew

Welcome to the Crew Bill, we look forward to many successful years ahead!

This year TheMediaCrew hosted it’s annual Christmas Party at Maggianos in Tampa.  We had an incredible time.  The food was excellent and the company was even better.  We all enjoyed a ‘dirty santa’ gift exhange which provided some laughs.  We are blessed to have such a great team and we look forward to an even better 2010.  Thank you to all our clients, partners, advertisers and affiliates.  We look forward to working with you in 2010.

By: Ross Moore, Senior Affiliate Manager for RevenueStreet.com

The Crew in NYC

Kim & Gina

Dinner at Carmines

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